Xiaomi was founded in 2010 by serial entrepreneur Lei Jun, who believes that high-quality technology doesn't need to cost a fortune.
Xiaomi designs, develops, and sells smartphones, mobile apps, and consumer electronics for - and with the help of - its Mi fans. It incorporates their feedback into its product range, which currently includes Mi 4, Mi 3, Mi Pad, Mi Box, Mi TV, Redmi 1S and Redmi Note, Mi Power Bank and other accessories.
Xiaomi is now the world’s third largest smartphone maker. It sells direct to customers to keep its price competitive, and offers the mobile phone enthusiasts more high-tech products.