1) This cable works every time, just like a native Apple-made cable. It is NOT flaky like some other cables. 2) Both ends fit snug, and the Lightning connector works both ways you plug it in. (This is the design, but I've had cables that only worked one way.) 3) The hemp rope style has a solid and nice feel to it. Similarly the end connectors have proper strain relief rubber wraps. The cable is very sturdy and unlikely to wear down before the lifetime of your phone. 4) You simply cannot beat this price. I've paid twice as much for cords that never worked. And just like everyone else, I paid TEN TIMES as much to get an Apple cord when they were the only suppliers.
Lightning cables are not just copper + connectors + insulation. They also must have an encryption chip that identifies itself as a proper iPhone accessory. This is not trivial to manufacture and many have failed -- but not this one! It works every time; your phone won't know the difference between this one and an Apple cable.
You can't lose! High quality, it works reliably, will last, and has the best price I've ever seen.
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